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Help ramen to succeed post-grad.

Background

Momofuku Ando invented flash-fried noodles to be quickly prepared with just boiling water. The practicality of this dish led to its wide adoption in Ando's home country and eventually our own. Among Japanese audiences, instant ramen outranks karaoke and Pokemon as the best invention of the 20th century, so why is it that U.S. consumers are reluctant to confess their love for ramen?

Problem

Ramen carries the stigma of a last resort meal for budgeting college students.

Insight

Ramen means busy as much as it means budget.

Strategy

With an activation that emulates Ando's innovative thinking, show young professionals that they can do more with ramen.